Color Theory Overview

Event ID: L12075
Info: Jul 19 • Thu • 7:00-9:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $55
With: Ryan Brant

Explore the mechanics of color in a digital environment for application in print, web, film and video environments. Learn to calibrate your monitor and insure the colorspace you design in is translated perfectly on paper and on screen. Learn proper techniques to work against color shifts and muddy images as well as how to bring life to your images using illegal, spot, and metallic colors.
Workshop covers:
Color terminology - Intensity, Luminance, Lightness, Hue, Saturation, etc.
Subtractive Color vs Additive Color
Johannes Itten's 7 color contrast
CMYK, RGB, RGBA, LINEAR, REC709 and many more
indexed color, dithering, halftone, alpha channels & transparency

Ryan Brant is co-founder and creative director for ADAM, a Hawaii-based branding and production company, where he oversees brand development and experience design. Ryan has worked on advertising campaigns, global publishing strategies, and motion graphics for internationally acclaimed artists, commercial photographers, The Four Seasons Resort, Shriner's Hospitals, and SXSW.

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