Practical WordPress: Beyond the Basics

Event ID: L12138
Info: Aug 9 • Thu • 6:00-9:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $70
With: Rob Bertholf, John LeBlanc

WordPress has emerged as one of the most popular, powerful, and flexible open source web publishing frameworks today. Learn tools and best-practices for building, customizing, and maintaining self-hosted WordPress-based websites. Topics include social network integration, performance tuning, backup & disaster preparedness, search engine optimization, custom theme development, and custom plugin development. Discover premium plugins and configurations to address complex business use cases such as running an online store, managing paid memberships and supporting multiple languages.

Prerequisite: familiarity with the WordPress dashboard and an understanding of self-hosted WordPress architecture and the fundamentals of web publishing

Rob Bertholf has a #1 Google ranking for "Search Engine Optimization Expert" demonstrating how his effective techniques provide results in even the most saturated environments. A seasoned digital pioneer, @Rob sent the first "tweet" from Hawai'i and was among the first to bring GeoSocial to the state. A former Staff Sergeant in the US Air Force with 15 years programming experience, Rob has written applications used at the Pentagon, has invented/patented a content management system used by clients such as Dominos Pizza and Jamba Juice, developed over a dozen WordPress plugins and launched nearly 1,000 websites during his career. Rob is often a keynote speaker/lecturer for corporate and academic audiences. He is the chief strategist for ClearlyM, a Honolulu-based search and social marketing company.

John LeBlanc is an independent WordPress specialist and web developer. He's been developing websites and web content management solutions professionally since 1997, serving as the first staff webmaster at CBS in Boston. In 2005, he launched his own consultancy and currently works with a wide range of clients in San Francisco, New York, Los Angeles, Las Vegas and Manila. A seasoned guitarist and music fanatic, John's down-to-earth personality mixed with his savvy tech skills makes him a highly sought after "web dude."

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