Search Engine Optimization for Web Designers

With: Chad Kassirer
Info: Mar 29 • Sun • 9:00am-1:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $80
Event ID: L10075

The web is full of attractive, fully functional sites, which are virtually invisible to search engines. Often websites are not as effective as they might be because search engine optimization (SEO) was either an afterthought or implemented incorrectly. The best designed website is of little use if present and potential clients cannot find it. This course is an introduction to SEO issues for web designers and anyone interested in increasing website traffic. Topics include an overview of SEO principles and exploration of both effective and ineffective SEO strategies. See how decisions early in the design phase affect SEO, how to avoid the major pitfalls, and how to implement effective SEO strategies for your site(s).

Prerequisite: An understanding of basic HTML is helpful but not required.

Chad Kassirer has been an interface developer for Cisco Systems, Inc. since 2004. As a member of the Cisco.com team, he develops Web 2.0 templates used across more than 400,000 pages in 73 countries. With more than 10 years worth of experience, Kassirer continues to play a key role in the production process for award-winning websites. Previous projects have included such clients as Adobe, Disney, Oracle, Saturn, SFMoMA, and WebEx. He was also the technical editor and contributing expert for the book, Web Redesign: Workflow that Works (Second Edition), and has been serving as an international judge for the Indonesian Web Awards since 2003.

Click here for description and to register for this course

Supported in part by the State Foundation on Culture and the Arts.