Noncredit Workshop
Social Media Primer: All You Need to Know
With: Neenz Faleafine
Info: Sep 17, 24, Oct 15, 22, Nov 19, Dec 17 • Sat • 9:00am-12:00pm • 6 mtgs • UHM Kuykendall 302 • $240
Event ID: L11741
Introduction to Social Media
Date: Saturday, February 18
By now the world has heard about social media and tales of its power, in fact you may be one of the more than 600 million members of Facebook. However, many organizations still struggle with understanding this new medium?s use and purpose. This workshop provides a useful definition and explores the reasons why hundreds of millions of people around the globe have migrated to these online communities and what drives them to share content.
Sorting Through the Puzzle Pieces of Social Media
Date: Saturday, March 3
There are hundreds of thousands of social networks, media publishing tools, and social mobile applications making it difficult to determine which one is right for you and your organization. Identify and review the top social networks, media publishing tools, and social mobile applications to help you find the right ones.
Productivity and Publishing with Mobile Applications
Date: Saturday, March 17
Real-time content inspired this quote from social media industry leader and author Brian Solis. ?News doesn?t break, it tweets.? Review a system to publish content to your website, social networking sites, and blogs from your mobile device. Discuss why it`s important for your organization to have a mobile application.
How to Use Social Media to Build Your Professional and Personal Brand
Date: Saturday, March 31
Identifying your social media values is important to how you proceed with your social networking strategy. Examine how to build your professional and personal brands using social media once you have made this assessment.
How to Measure Social Media
Date: Saturday, April 14
Identify what to measure in your social media efforts and explore the leading tools to provide these metrics.
Social Media Case Studies
Date: Saturday, April 28
Analyze some social media case studies and examine what methods can help develop and sustain an engaging community.
L.P. "Neenz" Faleafine is a nationally recognized expert in the application and use of social networks to gather intelligence and build online communities. She was the social media director for Governor Neil Abercrombie`s election campaign. She is currently a community developer for Hawaii`s leading research and development firm, Oceanit Laboratories, Inc; and the chief evangelist for Guy Kawasaki`s Alltop website.