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Noncredit Workshop

Social Media Measurement

With: Rob Bertholf
Info: Oct 15, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C102 • $50
Event ID: L13410

Is your business benefiting from your social media marketing efforts? Understand what can and should be measured to ensure you are seeing return on investment from your social campaigns. This class presents practical insights into setting up tracking for social media and determining ROI from key performance indicators most relevant to your marketing efforts. Examples, techniques and concepts of social media measurement are discussed. A basic understanding of social media and Google Analytics is recommended, but not required.

Curriculum developed with support from Social Media Club Hawaii.

Rob Bertholf, a software engineer and social media trend spotter, was one of the first twitter users, grabbing a coveted twitter handle @rob. Social influence company, Klout, invited Rob to join their esteemed Klout Squad board of advisors after he launched Klokal.com, a website that ranks top social media influencers within Hawaii, with the ability to duplicate to other geographic regions. Rob is extensively familiar with all major social media platforms and teaches regularly at Pacific New Media. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency`s social media campaign for the Rio +20 United Nations Summit. Rob created a project management and CRM software that allows web design companies to quickly scale operations. He is using similar technology and business model for SurroundsMe to help small businesses automate their social media marketing content and maximize their return on investment.


Click here for description and to register for this course

Supported in part by the State Foundation on Culture and the Arts.

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