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Noncredit Workshop

Introduction to Search Engine Optimization: Maximizing Your Visibility

With: Rob Bertholf
Info: Oct 29, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Krauss 012 • $50
Event ID: L13415

Gain a foundational knowledge to effectively market to search engines by exploring how Search Engine Optimization, Paid Search Marketing and Social Media Optimization tie together. Explore analytical and research tools that allow you to identify effective keywords and analyze visitor trends. Learn strategies that increase your visibility in the search engines and social mediasphere.

Rob Bertholf, a software engineer and social media trend spotter, was one of the first twitter users, grabbing a coveted twitter handle @rob. Social influence company, Klout, invited Rob to join their esteemed Klout Squad board of advisors after he launched Klokal.com, a website that ranks top social media influencers within Hawaii, with the ability to duplicate to other geographic regions. Rob is extensively familiar with all major social media platforms and teaches regularly at Pacific New Media. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency`s social media campaign for the Rio +20 United Nations Summit. Rob created a project management and CRM software that allows web design companies to quickly scale operations. He is using similar technology and business model for SurroundsMe to help small businesses automate their social media marketing content and maximize their return on investment.


Click here for description and to register for this course

Supported in part by the State Foundation on Culture and the Arts.

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