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Noncredit Workshop

Social Media Marketing: Developing an Effective Strategy

With: Rob Bertholf
Info: Sep 24, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C102 • $50
Event ID: L13418

Craft a results-driven social media strategy for your business or organization. Advanced techniques allowing you to turn a social media profile into a marketing tool are introduced. Learn which social networking sites and social media tools are appropriate for reaching your target audience, as well as strategies for increasing conversion.

Rob Bertholf, a software engineer and social media trend spotter, was one of the first twitter users, grabbing a coveted twitter handle @rob. Social influence company, Klout, invited Rob to join their esteemed Klout Squad board of advisors after he launched Klokal.com, a website that ranks top social media influencers within Hawaii, with the ability to duplicate to other geographic regions. Rob is extensively familiar with all major social media platforms and teaches regularly at Pacific New Media. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency`s social media campaign for the Rio +20 United Nations Summit. Rob created a project management and CRM software that allows web design companies to quickly scale operations. He is using similar technology and business model for SurroundsMe to help small businesses automate their social media marketing content and maximize their return on investment.


Click here for description and to register for this course

Taught by Social Media Club Hawaii (SMCHI) professional member.

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