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Noncredit Workshop

Analytics: Data-Backed Recommendations for a Better Website

With: Rob Bertholf
Info: Nov 12, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C102 • $50
Event ID: L13444

This seminar provides a foundation to understanding analytics. Learn how to check if your marketing efforts are resulting in leads and which traffic sources provide the most ROI. Attendees leave with a clear understanding of how Google Analytics and Google Webmaster tools work, how their website design and layout directly effects their websites conversion rate and what tools and reports would best serve their business.

Rob Bertholf, a software engineer and social media trend spotter, was one of the first twitter users, grabbing a coveted twitter handle @rob. Social influence company, Klout, invited Rob to join their esteemed Klout Squad board of advisors after he launched Klokal.com, a website that ranks top social media influencers within Hawaii, with the ability to duplicate to other geographic regions. Rob is extensively familiar with all major social media platforms and teaches regularly at Pacific New Media. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency`s social media campaign for the Rio +20 United Nations Summit. Rob created a project management and CRM software that allows web design companies to quickly scale operations. He is using similar technology and business model for SurroundsMe to help small businesses automate their social media marketing content and maximize their return on investment.


Click here for description and to register for this course

Taught by Social Media Club Hawaii (SMCHI) professional member.

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