Noncredit Workshop
Target Marketing for Small Business and Nonprofits
Event ID: P08652
Info: Sep 9-16 • Sat • 9:00am-1:00pm • 2 mtgs • UHM Business Administration G103 • $95
With: Karen Simon
Any business or nonprofit organization needs simple methods to track and develop clients and prospects. This hands-on seminar combines organizing strategies with computer methods to help you gain practical mastery and succeed in your marketing efforts. Learn quick and efficient ways to organize clients and prospects using your computer. Implement marketing campaigns and stay in regular touch with all your business contacts.
Topics include:
- Identifying prospects
- Gathering information and buying lists
- Choosing software
- Categorizing contacts
- Creating custom marketing programs
- Creating follow-up procedures
- Tracking historical information
- Maintaining and backing up information
Karen L. Simon, founder of PC Tech Associates, a company actively involved in small-business networking groups in Los Angeles and Honolulu since 1994, has been a personal computer consultant since 1984. A recipient of the YWCA Leadership Award (1992), Karen has written for a Los Angeles newspaper as a feature columnist, given talks, and presented seminars on topics including computer security and using computers effectively.